3 Key Reasons Why You Need to Promote Your Products Online

As a retailer are you considering to sell your shoes, clothes and other products online? Then now is the best time to start according to worldwide trends and statistics. If you aren’t considering it, you may get left behind and find it difficult to catch up with your competition before it’s too late!

Image source: at-the-galleria.blogspot.com

Image source: at-the-galleria.blogspot.com

According to Melissa from Digital Graphic Design 90% of customers now are asking the question – how do I get my products online via ecommerce platforms so I can reach a global audience… trust me it’s not that difficult to do!
Below are my three main reasons why you should need to seriously consider an eCommerce website platform as an avenue for growing your wholesale business:

Reason 1: Your target market is searching online.

Image source: www.carmoza.com

89% of Australians are already on the internet. In fact, an interesting study by the PWC, highlights that a whopping 68% of Australians now shop online at least once every month – and this statistic is growing. So just think… if your wholesale businesses was online RIGHT NOW, you could be reaching a larger audience, meaning a larger portion of your target market could be buying your products by simply clicking a button.

Most e-commerce website platforms also allow for shoppers to share their purchases or wish lists with their online network e.g. Facebook, Pinterest, Instagram, and Twitter – which means free marketing, advertising and promotions for your brand. There is a huge opportunity for free, word-of-mouth advertising as well as easy additional revenues streams for your business if you were to start promoting your brand and selling your shoes online today.

Reason 2: Your competition is growing online.


Image source: thecai.ie

Famous Australian shoe brands and online sites like Style Tread, Tony Bianco, , and The Iconic are already featured on top of Australian shoe shopping sites. Even well-known global shoe brands like Adidas, Skechers, Converse, and Vans have all embraced the ecommerce movement and are currently selling their shoes on behemoth ecommerce sites like Zappos.com and Amazon.com. These brands recognised years ago that ecommerce is the way of the future for the shoe industry and they were the early adopters now reaping the benefits.
Statistics also prove the importance of ecommerce to the global shoe industry. In the United States alone, online shoe sales ALONE bring in $10 billion a year in revenue! But wait, this is growing… there is an annual growth rate of 15.1%. So it is not hard to predict that Australia’s online shoe sales will echo the same numbers in a few years’ time. This is a key reason to get excited and to consider the online movement before your competitors beat you to the punch!

Reason 3: It’s easy and inexpensive to start selling online.

Image source: www.dailymail.co.uk

Image source: www.dailymail.co.uk

Bringing your company’s journey to the online world doesn’t mean there are huge risks and costs involved. In fact, moving online is very easy and affordable to do.

Start with Woocommerce, Shopify or Magento Website Platforms (Mels’s top picks)

First start by creating your own website and allowing your customers to purchase products through your website. This is achieved by installing a shopping cart to your website using popular plug-ins or well know platforms like:
Wordpress with Woocommerce or Magento
Woocommerce is our top pick when starting out. For only a small add-on fee, a professional web developer can set this up for you. Magento can be costly to start with and I recommend this to retailers who have extensive product ranges as the platform has the ability to showcase large product ranges (over 1000+). A custom WordPress website with e-commerce capabilities is a great starting point will cost you anywhere between $5,000 to a to $15,000 AUD, with a short 3-4 weeks turnaround to complete. This is far less than what you would spend if you were to set up a traditional brick and mortar store! It is online, running 24/7, without staff and means you can make money whilst you sleep. This means it is a worthy investment for your business.

Partner with an establish online retailer.

Image source: www.themightybadge.com

Image source: www.themightybadge.com

Another way to establish your brand online is by partnering with an online e-commerce retailer who is dedicated specifically to selling shoes. These retailers already have visitors coming to their established website to look and buy for your shoes! Moreover, such retailers already have the website, payment and inventory systems set-up, so you don’t have to worry about a thing. Simply send our friendly team a quick e-mail about selling your shoes on our website and once your application is approved – your shoe brand can be online in a matter of weeks!
If you want to expand your market reach, expand on social media and be on equal foot with your competition, then one of the most effective and inexpensive ways is by bringing your business online via an ecommerce website. Subscribe to our newsletter for more online tips, or better yet, send us an e-mail with your ecommerce questions to melissa@digitalgraphicdesign.com.au. We’d love to help!

Mel Madgwick
Owner – www.digitalgraphicdesign.com.au

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